Overview
At Bright Hands, we are committed to protecting the privacy of our residents and website visitors. We collect only the information needed to provide quality assisted living services and communicate with families. We use industry-standard measures to protect your personal data and do not share it except as required to provide our services or by law.
Information We Collect
When you use our website or contact us, we may collect:
- Contact information you provide via our contact form (name, email, phone, message).
- Care-related details you choose to share with us, with your consent.
- Billing information for residents, handled by our payment processors.
- Technical data such as IP address, browser type, pages visited, and referrer - collected via the cookies and services described below.
Cookies & Third-Party Services
We use a small number of third-party services on this website. Analytics, recording, and marketing services only load after you click "Accept" on our cookie banner. If you click "Decline," none of those services will load in your browser. Services we use:
- Google Analytics (GA4) - aggregate website usage analytics. IP addresses are anonymized. Loaded only after consent. Google Privacy Policy. You can opt out via the Google Analytics opt-out.
- Microsoft Clarity - heatmaps and anonymized session recordings (mouse movements, clicks, scrolls; password fields are masked). Helps us understand how families use the site so we can improve it. Loaded only after consent. Microsoft Privacy Statement.
- HubSpot - contact-tracking and marketing tools. Loaded only after consent. HubSpot Privacy Policy.
- Cal.com - powers the inline tour-booking calendar at /book-tour. Collects the name, email, and phone you provide when scheduling a tour. Cal.com Privacy Policy.
- Formspree - delivers contact-form submissions to our inbox. Used only when you submit the form. Formspree Privacy Policy.
- Resend - sends the auto-reply email back to you after a contact-form submission. Your email address is processed by Resend solely to deliver that single transactional message. Resend Privacy Policy.
- Google reCAPTCHA v3 - used on the contact form to block spam. Google may collect information per their privacy policy.
- Cloudflare - hosts this website and may process request logs for security and performance. Cloudflare Privacy Policy.
You can change your cookie choice at any time by clearing this site's data in your browser; the banner will appear again.
How We Use Your Information
We use the information above to respond to inquiries, schedule tours, provide resident care, process payments, and improve our website. We do not sell or rent your personal data.
Sharing Your Data
Your information is shared only with staff and authorized service providers (like the services listed above, healthcare providers, or payment processors) and as required by law.
Data Retention
Contact-form submissions are retained for up to 24 months for follow-up. Resident records are retained as required by Maryland assisted-living regulations. Analytics data retention is configured to the Google Analytics default of 14 months.
Your Rights
Depending on where you live, you may have the right to access, correct, or request deletion of your personal data. To make such a request, email us at the address below. Maryland and California residents and residents of the EU/UK have additional statutory rights - we honor verified requests to the extent required by applicable law.
California Privacy Rights - Do Not Sell or Share My Personal Information
We do not sell or share your personal information. Bright Hands does not exchange the personal information families submit (names, emails, phone numbers, contact-form messages, booking data) with third parties for monetary or other valuable consideration, and we do not share it for cross-context behavioral advertising.
The third-party services listed above (Google Analytics, Microsoft Clarity, HubSpot, Cal.com, Formspree, Resend, reCAPTCHA, Cloudflare) act as our service providers / data processors - they handle data on our behalf solely to deliver the functions described, and they are contractually prohibited from using it for their own marketing.
California residents have the following rights under the CCPA/CPRA, regardless of whether we sell or share data:
- Right to know what personal information we have about you
- Right to delete personal information we hold about you
- Right to correct inaccurate personal information
- Right to opt out of any future sale or sharing of personal information (we do not currently sell or share)
- Right to limit use of sensitive personal information
- Right to non-discrimination for exercising any of these rights
To exercise any of these rights, email us at brighthandsassistedliving@gmail.com with the subject line "California Privacy Request" and identify which right you're invoking. We will respond within 45 days as required by California law.
Children's Privacy
This website is not directed at children under 13 and we do not knowingly collect personal information from children.
Changes to This Policy
We may update this policy from time to time. The "Effective date" below reflects the most recent revision.
Contact
Questions or requests about this policy should be directed to:
Bright Hands
14109 Burning Bush Lane, Silver Spring, Maryland 20906, USA
Email: brighthandsassistedliving@gmail.com
Phone: 301-871-1021
Effective date: April 18, 2026